Veloce is a small bicycle repair shop in Zurich. It sells and repairs second-hand bikes. It is also a meeting place in the neighborhood, as you can drop in for a chat or a coffee. Its design concept is based on its USP: Zurich's friendly, Italophile bike mechanic. The filigree design of the logo is intended to represent the delicacy and sensitivity of the bikes, with the harsh black elements characterizing the mechanics and technology.